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Chee-Seng Lai

A strategic communications professional with over 20 years’ experience, Chee Seng has wide experience in various fields, including public relations, publishing, digital, as well as advertising and marketing. He is also a Certified NLP Practitioner, Trainer, Teacher, and Community Leader, and is passionate about leadership, self-development and personal communication skills.

He has done work for international brands such as Citibank, Nike, Kuwait Finance House, UNICEF, Yahoo and more. He has helped businesses, C-suites and senior government leaders establish their thought leadership through various channels such as keynote speeches, white papers, publications, and more.

Chee Seng takes a 360° approach to communication, drawing from deep insights into human nature that he has gained from his diverse experiences. His thought leadership on branding and communications has been published in publications such as Leaderonomics and Marketing In Asia, receiving strong praise. He is also a popular webinar speaker and has appeared as a guest expert in several forums. He has been invited to contribute his knowledge by Monash University Malaysia, INTI University College Malaysia as well as Nagaoka University Review, Japan.

His passion is to help people and businesses discover their purpose, so that they can manifest their authentic brand values effortlessly through their actions and communications. In this way, they will inspire external audiences and motivate internal stakeholders, which leads to sustainable growth.

Two ways to influence human behaviour: you can manipulate it or you can inspire it. ― Simon Sinek.

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