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I'm a seasoned marketer with a lot of "both worlds" experiences: handling services and products; for B2B and B2C; in the classical and digital landscape. I'm analytical by nature, but "emotional" by experience (which means that I tend to make emotional decisions based on logical facts). I also have many interests, including IT, leadership, science, people development, ancient history, training, market research, HR management, and wherever my curiosity leads me. This is because I believe, as a marketer, it's my business to know.

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