The copy (i.e. the text) is an important component of any ad. The goal of the webinar is to make it easy for a beginner or intermediate media buyer to write compelling copy. Copywriting is not that difficult if some processes and frameworks are followed.
In the webinar, I will go over and break down 5-7 ad copies that I have deployed in campaigns for my clients. The thought process behind writing each copy will be discussed. Different copywriting frameworks for Facebook ads will be discussed. Lastly the research and preparation needed for copywriting will also be talked about.
There are no prerequisites.
What you will learn from this webinar?
The different components of Facebook ad copy
DOs and DON’Ts when writing Facebook ad copy
How to make the copy Facebook algorithm friendly
Free tools that can enhance ad copy