I recently helped a client generate leads for a festive gifting program by running a Facebook campaign.
The client is an organic grocery and snacks seller. I generated leads at around INR 47 for a INR 400-2500 product. This generated sales of INR 8000 (6X ROAS).
The webinar will be a step-by-step walkthrough of the entire campaign. I will discuss my thought process and approach in designing the campaign.
It will teach viewers how they can setup similar campaigns to find customers beyond their existing followers. Such campaigns can also be run to get more people to become your followers, which can then be nurtured over time and converted to customers through email or Messenger marketing.
What you will learn from this webinar?
How to setup a Facebook Campaign
Designing the ad copy and creative for a Facebook ad
How to target the right audience in a Facebook ad
Generating leads for a low consideration product